do you believe that profit is not valued above all else in our current society?
Of course not. Just look at a typical commercial. You’re supposed to drink coke because it’s an activity you can do with friends. You’re supposed to buy a truck because it lets you get outdoors and go fishing. You’re supposed to buy makeup so that you can look glamorous for your friends and eligible men.
If profit were the most valued thing, these commercials would be all about how drinking coke makes you more focused so you can earn more money, and how your truck allows you to take on a side hustle to make more money.
The advertisers don’t give a shit about all that stuff, you’re supposed to buy things to make the company money. If there was no money to he gained, they wouldn’t sell and advertise it. They’re just trying to convince you you need product x for activity y
The advertisers don’t care. But, the people they’re advertising things to do care. For them, profit is not valued above all these other things, thus the advertisers need to target things they do care about: friends, family, status, leisure activities, etc.
To your last point - do you believe that profit is not valued above all else in our current society?
I’d like to understand your view here further if you’re happy to elaborate
Of course not. Just look at a typical commercial. You’re supposed to drink coke because it’s an activity you can do with friends. You’re supposed to buy a truck because it lets you get outdoors and go fishing. You’re supposed to buy makeup so that you can look glamorous for your friends and eligible men.
If profit were the most valued thing, these commercials would be all about how drinking coke makes you more focused so you can earn more money, and how your truck allows you to take on a side hustle to make more money.
The advertisers don’t give a shit about all that stuff, you’re supposed to buy things to make the company money. If there was no money to he gained, they wouldn’t sell and advertise it. They’re just trying to convince you you need product x for activity y
The advertisers don’t care. But, the people they’re advertising things to do care. For them, profit is not valued above all these other things, thus the advertisers need to target things they do care about: friends, family, status, leisure activities, etc.
I agree with that. But the claim was that capitalism puts profit above all else, not necessarily that individual people do that.
Capitalism is people.
In a similar way to how feudalism is people?
Yes, all the isms are people.