The European Commission aims to reform the EU’s cookie consent rules that have cluttered websites with intrusive banners asking for permission to track user data[1]. The initiative seeks to streamline data protection while maintaining privacy safeguards through centralized consent mechanisms[1:1].
Cookie consent banners emerged from the ePrivacy Directive (Cookie Law) and GDPR requirements, which mandate websites obtain explicit user permission before collecting non-essential data through cookies[2]. Current rules have led to widespread implementation of pop-up notices that interrupt user experience and often employ confusing interfaces.
The proposed changes reflect growing recognition that the existing approach has “messed up the internet” while failing to provide meaningful privacy protection[1:2]. Rather than requiring individual consent on every website, the Commission is exploring solutions like centralized consent management to reduce banner fatigue while preserving user privacy rights.
Think they can ban the “pay, or let us track you” tactic I’ve been seeing pooping up too? That’s fucking extortion.
That’s the only honest way to deal with it. They need money.
The fuck? The flagrant stealing and selling of user data is what messed up the internet.
Europe at least is trying to fix it.
Why are people so stupid? Is it something in the water?
fluoride. /s
Fluoride? You mean TDazzle?
Instead, ban the collection of non-essential data, and also ban the targeting of advertisements based on user profiles/history
Only select advertisements to display based on the immediate context, exactly like printed newspapers and magazines
Problem is not the law, but that the companies implemented it in as annoying of a way as possible to get people pissed off about the law and force it to be dropped, or for what actually happened which is that it’s too much work to not opt-in to the cookies which essentially makes it opt-out not in.
And the idea to remove the requirements for “simple statistics” or whatever terminology they use will just get abused by using other illicit tracking tech to link the cookies to uniquely identify a person anyway. So it will effectively make the popups unnecessary in any circumstances and still allow tracking for marketing and surveillance.
Some websites do it right. They have a “reject all” button, and that’s that. But then there are others where you have to deselect a whole shit load of checkboxes just to reject the fucking cookies. Sometimes they even have a “Pay to reject” shit. WTF. Ugh.
The law didn’t mess up the internet, asshole business owners with their bullshit malicious compliance (and spineless devs enabling them) messed up the internet.
Yep, there even was a standard that would have been sufficient, Do Not Track. https://en.m.wikipedia.org/wiki/Do_Not_Track
Even worse, many data agencies will use the Do Not Track flag as an additional datapoint to add to your fingerprint.
This shit should be mandated, with strict “the company has been burned to the ground and the ashes have been salted” levels of penalties for violating it.
For the life of me I do not understand how this was not all it took.
💲 and 🐑
This! A thousand times THIS!
This is also evidence they never wanted to implement user protection.
It wouldn’t be hard to add a clause mandating that websites provide an easy-to-access “reject all” button that actually rejects all cookies.
I’m pretty sure the law already said that the reject button cannot be more convoluted to access than the accept button, corporate websites just couldn’t care less
Unless I’m very mistaken rejecting all cookies must not take more clicks than accepting them. Too bad nobody enforces that…
I’m seeing more and more of this “pay to reject” thing and it’s really annoying me
Too many websites like almost all US local news outlets and businesses like Home Depot just block all EU and Swiss IP addresses, which really sucks for a multitude of reasons.
Arguably e-privacy and gdpr require a reject all button.
Yes, because of this i skip it, blocking anyway all the crap and cookies I don’t want, as also these cookie advices, only it is annoying because it last some seconds before these got skipped by the filterlist.
This works for a lot of sites:
https://addons.mozilla.org/en-US/firefox/addon/consent-o-matic/
Ublock Origin’s “Cookie Notice Filter + Annoyances Filter” combo stays winning as always :)
Yes, the Vivaldi blocker use also the same filter, but as said, it skip the popup only after an second, when it finished to load. This filterlist is also used by almost all adblocker too (Adguard, Adblock Plus, uBO lite and others more, same as also specific extensions, like ‘I don’t Care About Cookies’ and others more. This is because these pop ups, apart of anoying, are useless.
It’s funny, this is how you see how politicians act when they are personally involved.
Cookies and banners annoys the shit out of them, so they actually do something.
They don’t care about the internet.
Just make companies respect the do not track flag I can select in the browser.
Denmark (currently presiding over meetings in the Council of the European Union) suggested in May to drop consent banners for cookies collecting data “for technically necessary functions”
That already doesn’t require consent
or “simple statistics."
Also doesn’t require consent, when the statistics are anonymous.
🍾 🎆
Yes, but it use anyway the filters which already are in the adblocker (Easy List Cookie List and some others). I’ve this filters not only in the adblocker, also in the trackerblcker, so fhe cookie advice is bskipped, even in adblock whitelisted pages.
You better us Consentomatic: https://consentomatic.au.dk/
