I purposely “watch” ads because I think it’s funny that me doing it causes company’s to think they work and therefore spend more money, I cannot think of a single thing I bought because of an ad, sure some things I have learned about because of ads but if I bought the product it is because I researched the product and it fit with my expectations, most of the time I buy competitive products because my assessment process asigns negative points for ads that annoy me.
What you’re describing is exactly how most ads work. It’s to inundate you with a brand so you want to search it up and likely purchase it. You never bought directly from an ad, but an ad sure as fuck worked on you.
I’m a former digital marketer. Many ads are meant for brand reach. They’re basically there to ear (mind?) worm you so you’re thinking about the brand. Digital ads can be cheap in niche markets when bidding isn’t forcing up prices due to competition for market share.
I purposely “watch” ads because I think it’s funny that me doing it causes company’s to think they work and therefore spend more money, I cannot think of a single thing I bought because of an ad, sure some things I have learned about because of ads but if I bought the product it is because I researched the product and it fit with my expectations, most of the time I buy competitive products because my assessment process asigns negative points for ads that annoy me.
What you’re describing is exactly how most ads work. It’s to inundate you with a brand so you want to search it up and likely purchase it. You never bought directly from an ad, but an ad sure as fuck worked on you.
I’m a former digital marketer. Many ads are meant for brand reach. They’re basically there to ear (mind?) worm you so you’re thinking about the brand. Digital ads can be cheap in niche markets when bidding isn’t forcing up prices due to competition for market share.
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