I suppose if you took the time someone spent watching each thing on your platform and then made it a percentage of their total watch time that month and multiplied it by their subscription fee you’d have what they “spent” on a show. It’s not a perfect measurement but if someone only watched Malcolm with their subscription then arguably it produced the revenue

Anecdotally just having The Office on your streaming platform guarantees a base level of revenue because so many people will always sub to have it on