I am a touch screen enjoyer. At least in theory. I like having time to browse, look at pictures, easy access to customization options and most importantly no feeling of pressure. I am not spending a cashier’s time and potentially blocking someone behind me (at least there is usually less of a line for the self-ordering).
However there are negatives for sure. My biggest annoyance is that these devices are often annoyingly slow and unresponsive. They just display a tiny bit of text and images, they should switch between screens at 60fps, not 2s per click. Also if I know what I want it is often faster to tell the cashier and let them enter the order (on their more expert-optimized and less laggy keypad).
Also, explicit confirmation of your customizations and of your order. You can double check yourself to make sure it’s all correct before submitting the order while the distracted and overworked employee at the counter could hit the wrong button or skip a customization and you often wouldn’t know until you receive the wrong item. Then you have to create more work for the workers to get your order remade.
This is why I tend to just use the mobile apps for places to order. Not laggy and gives the benefits you mentioned of using a touch screen kiosk. A lot of them you don’t even need an account to use the app which is nice if that’s something that bothers you.
Yeah, I like this style but don’t want their apps installed on my phone. A few places have mobile sites which is excellent, I know what access it has and it is shut down completely when I close the tab.
They just display a tiny bit of text and images, they should switch between screens at 60fps, not 2s per click.
I think this is intentional. They want you to take time looking at the pictures so you might think “you know what, actually I’d like some of those fries as well” by making it hard to just quickly select what you want and leave.
I wouldn’t even be surprised if there’s a psychological effect where you feel like ordering more makes this tedious ordering process more worthy. I mean why go through 2 minutes of clicking and waiting just for one stupid cheeseburger.
I find this a bit odd as you make it seem as if ordering is a complicated process that takes some thought and planning. The whole draw of McDonalds is that you get the exact same food wherever you may be and their options are fairly limited. Ham/cheeseburger, chicken burger, fish sandwich, or nuggets is pretty much your array of options.
I personally dislike the ordering screens as they make the process way to drawn out. Let me just pick a #1, the size, and the drink and be done with it in 3 taps. Last time I used one, it wanted me to basically build my own meal as if I was ordering Dominoes online and building my own pizza.
their options are fairly limited. Ham/cheeseburger, chicken burger, fish sandwich, or nuggets is pretty much your array of options
You must not have been to a McDonald’s in a while. Do you want that chicken sandwich grilled or crispy? Spicy? Are we talking the basic value sammich you can wolf down before you leave the parking lot, or the bigger one that comes in a cardboard box? The one with bacon and ranch, or one of the others? Did you want a combo meal? Lettuce is stupid filler on a sandwich, do you want to skip that?
As I said if you know what you want the cashier is usually faster and easier. However I don’t eat at any single fast food place very often. So even if I know sort of what I want I don’t remember exactly what toppings, flavours and sizes are available. If I was ordering I would probably just pick whatever common order I would expect can work, but I appreciate that I can see a list of options and do a bit of browsing.
I am a touch screen enjoyer. At least in theory. I like having time to browse, look at pictures, easy access to customization options and most importantly no feeling of pressure. I am not spending a cashier’s time and potentially blocking someone behind me (at least there is usually less of a line for the self-ordering).
However there are negatives for sure. My biggest annoyance is that these devices are often annoyingly slow and unresponsive. They just display a tiny bit of text and images, they should switch between screens at 60fps, not 2s per click. Also if I know what I want it is often faster to tell the cashier and let them enter the order (on their more expert-optimized and less laggy keypad).
Also, explicit confirmation of your customizations and of your order. You can double check yourself to make sure it’s all correct before submitting the order while the distracted and overworked employee at the counter could hit the wrong button or skip a customization and you often wouldn’t know until you receive the wrong item. Then you have to create more work for the workers to get your order remade.
This is why I tend to just use the mobile apps for places to order. Not laggy and gives the benefits you mentioned of using a touch screen kiosk. A lot of them you don’t even need an account to use the app which is nice if that’s something that bothers you.
Yeah, I like this style but don’t want their apps installed on my phone. A few places have mobile sites which is excellent, I know what access it has and it is shut down completely when I close the tab.
But what if they want to notify you about great deals and coupons? DON’T YOU WANT TO KNOW ABOUT GREAT DEALS AND COUPONS?!?
I just don’t give notification permissions to most apps unless I actually care about notifications from it.
Basically yes. But also they can do that via email or web push notifications. Not that I would allow either.
There’s a reason everyone and their brother want you to install an app these days.
The apps are super slow though. Like I don’t need a 5 second animation of bouncing fries every time I do anything. Dunkin is another offender.
I think this is intentional. They want you to take time looking at the pictures so you might think “you know what, actually I’d like some of those fries as well” by making it hard to just quickly select what you want and leave.
I wouldn’t even be surprised if there’s a psychological effect where you feel like ordering more makes this tedious ordering process more worthy. I mean why go through 2 minutes of clicking and waiting just for one stupid cheeseburger.
I find this a bit odd as you make it seem as if ordering is a complicated process that takes some thought and planning. The whole draw of McDonalds is that you get the exact same food wherever you may be and their options are fairly limited. Ham/cheeseburger, chicken burger, fish sandwich, or nuggets is pretty much your array of options.
I personally dislike the ordering screens as they make the process way to drawn out. Let me just pick a #1, the size, and the drink and be done with it in 3 taps. Last time I used one, it wanted me to basically build my own meal as if I was ordering Dominoes online and building my own pizza.
You must not have been to a McDonald’s in a while. Do you want that chicken sandwich grilled or crispy? Spicy? Are we talking the basic value sammich you can wolf down before you leave the parking lot, or the bigger one that comes in a cardboard box? The one with bacon and ranch, or one of the others? Did you want a combo meal? Lettuce is stupid filler on a sandwich, do you want to skip that?
As I said if you know what you want the cashier is usually faster and easier. However I don’t eat at any single fast food place very often. So even if I know sort of what I want I don’t remember exactly what toppings, flavours and sizes are available. If I was ordering I would probably just pick whatever common order I would expect can work, but I appreciate that I can see a list of options and do a bit of browsing.