My original question was “How do we disincentivize the purchase of pickup trucks/SUVs” but then I thought it would be better to approach the larger problem of car dependency and car ownership. One option is, of course, to create public transit infrastructure and improve it where it already exist. This, however, doesn’t change the fact that some will still choose to drive. What would be the best ways to discourage people from owning personal cars?
There are options available. More heavy subsidation for buses comes to mind. Subsidize it enough it’s practically free, and expand their routes. Add more priority lanes for buses. That much is doable today. Then we have a bit of infrastructure so we’re not just pulling the rug out from under people. From there, slowly introduce things to discourage car driving. Gas taxes, more strict emissions requirements, more expensive registration, harder license exams, etc.
You may not have read the second paragraph. People won’t even ride free buses when they don’t arrive and are slower than walking.
Money alone does not solve the issue. You can’t engineer a faster engine for a bus that’s stuck in traffic. Even adding more buses to the route does not help.
It doesn’t matter if they’re riding them right now. Get that infrastructure in place before you pull the rug out. When the rug is pulled, they’ll ride. Yes, it’s a bit of throwing money at the problem, but it doesn’t leave people fucked in the interim period. Do what you can to get infrastructure in place BEFORE tackling cars.