My original question was “How do we disincentivize the purchase of pickup trucks/SUVs” but then I thought it would be better to approach the larger problem of car dependency and car ownership. One option is, of course, to create public transit infrastructure and improve it where it already exist. This, however, doesn’t change the fact that some will still choose to drive. What would be the best ways to discourage people from owning personal cars?
I totally understand why you say this. But at the same time:
Be a politician
Do the right thing and invest billions in an amazing public transport system knowing it won’t be used properly until much later
Lose your job for wasting billions on a system nobody uses. Ensure that every other politician in the world cannot henceforth invest in public transport because “Look what happened when that other guy tried it”.
There is no Step 4
This is why I propose moving in sloooooow steps. One or two small changes at a time, and eventually we’ve “snuck” some stuff by and moved in the right direction.
The way I look at it, it’s as likely to happen if we do it right as if we do it wrong. Either we’re going to get rid of cars, or we’re not. I’d rather make steps towards doing it right.