If you’ve watched any Olympics coverage this week, you’ve likely been confronted with an ad for Google’s Gemini AI called “Dear Sydney.” In it, a proud father seeks help writing a letter on behalf of his daughter, who is an aspiring runner and superfan of world-record-holding hurdler Sydney McLaughlin-Levrone.
“I’m pretty good with words, but this has to be just right,” the father intones before asking Gemini to “Help my daughter write a letter telling Sydney how inspiring she is…” Gemini dutifully responds with a draft letter in which the LLM tells the runner, on behalf of the daughter, that she wants to be “just like you.”
I think the most offensive thing about the ad is what it implies about the kinds of human tasks Google sees AI replacing. Rather than using LLMs to automate tedious busywork or difficult research questions, “Dear Sydney” presents a world where Gemini can help us offload a heartwarming shared moment of connection with our children.
Inserting Gemini into a child’s heartfelt request for parental help makes it seem like the parent in question is offloading their responsibilities to a computer in the coldest, most sterile way possible. More than that, it comes across as an attempt to avoid an opportunity to bond with a child over a shared interest in a creative way.
Ever since I moved to an ad-reduced life, everything has been nicer. I can’t completely escape them, they are everywhere. But minimizing with ublock and pihole helps, then only using video services that don’t have ads. Unfortunately, a lot have added ads, so I have quit those. I’ll pay extra for ad-free, just because ads make my life so miserable.
I can’t watch broadcast TV, it’s too irritating. I can’t browse the web on a device outside my network or phone. I don’t use free apps. Hell, I don’t listen to the radio.
I like to think it has made me a calmer person.