Bargaining power

It’s a choice of subscription or one time purchase

Listed on stock exchanges instead of owned by private shareholders.

They’ve got EA Sports FC (formerly FIFA) and madden though, they’re never going to die.

This is absolutely the way to go, but be aware that it can lead to concentration/sectoral risk when managers aren’t aware of positions in the other portfolios. For example, Goldman could invest heavily in tech or pharma or whatever, not realising that JPM also have a big investment in that area.