Probably via some attempt to force everyone to verify who they are online by providing their identification documents. It will probably be managed by some company specialized in handling that data, and of course willing to share the data with police and other gov organizations. Data that will be used to track citizens.
Just another endless battle to keep net neutrality alive.
Reddit has the same issue. People will post an article in like 6, somewhat related subreddits and the feed would be quite repetitive.