And just because Visa is shutting down Ad Solutions does not mean Visa is out of the data-slinging business, but Gerlt declined to provide details as to what that could look like going forward

This.

Why just Mastercard. ALL payment services are doing this. Everything from payment gateways, card brands, digital wallets (You really think google and apple aren’t logging every detail of your purchases). Seems a bit silly to just call out Mastercard.