I, for one, will turn to Scalzi on this one:
This is the “So few people find a festering rat’s anus in their can of SpaghettiOs that finding one shouldn’t be considered an actual problem” argument, eliding the fact that the number of rat anuses in ANY SpaghettiOs can should be “zero”
Like, really looking forward to court case when Elon or Yacco have to explain “yes your honor, the thing they said is true, but to get it to happen they had to use our platform!!!” If I had to guess, Elon has to know he’s going to lose, but the point isn’t necessarily a win, it’s to tie up Media Matters in a legal battle that Elon can keep going effectively forever. This is one of his favorite tactics – doing whatever the fuck he wants because he knows the only thing you can do is sue, and he can pay lawyers forever so you’re going to have to blink first.
I mean, it’s splitting hairs. While the proximity probably didn’t help, I doubt the companies deciding to pull ads weren’t like “sure, we don’t mind hanging out in a nazi bar, just make sure not to seat us next to any nazis.” I mean, some probably were, but there has been increasingly large amounts of pressure on these people and within like 24 hours of each other Elon endorses replacement theory and the MM story drops that Elon is running ads for nazis. There are only so many times you can make a dumb excuse. For lots of us, that was a long time ago. Even the capitalists are realizing now at least that he’s bad for business.