• Seeker of Carcosa@beehaw.org
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    1 year ago

    They’re paying for a portion of your attention. They’re slowly building an association with their product such that when you finally get around to buying say a VPN subscription your first thought is “Nord.”

    It’s not going to affect everyone the same, for instance my thoughts on VPNs are “anything but Nord”; but they only need a fraction of users to develop a positive association with their brand.

      • 1993_toyota_camry@beehaw.org
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        1 year ago

        so do 100 other options, though.

        but nord is a huge advertising spender so it’s what most people associate with ‘vpn’

        • TheBurlapBandit@beehaw.org
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          1 year ago

          I looked through a bunch of options and Nord was the cheapest though, so it was the actual service that sold me on it not the ads. Unless something cheaper has come along since, that was ~2 years ago.