I thought they made a big point about not monetizing the video during the video. With the whole “and now our sponsor…”, “Just kidding” stuff. Was it actually set for YouTube monetization?

I think it is a fine line to be honest. You want enough users to have content and collaboration but not so much that it draws the corps in which is what basically happened to the web. Sure tons of web sites exist but a bulk of the traffic only go to a few of them.