Dozens of big companies from Delta and Coca-Cola to Walmart are sponsoring LGBTQ+ Pride events and displaying racks of Pride-themed merchandise. But this year, the rainbow has lost some shine. Longtime Pride sponsors like Bud Light and Target have come under attack by conservatives for their LGBTQ-friendly marketing. Calls to boycott Kohl’s, Lego and Southwest Airlines for their LGBTQ-friendly marketing have also popped up in recent days. Nonetheless, many big companies are still backing Pride celebrations. Some say they want to support their LGBTQ+ employees. They also don't want to turn their back on a population with significant spending power.
  • alyaza [they/she]@beehaw.orgMEnglish
    5·
    1 year ago

    The ones who continue to support pride have simply calculated that it’s not a big enough risk to their profits to take the PR hit.

    of course, i’d rather they feel a need to cater to queer people in literally any way then not (at least right now). it’s not a great time for them to be clamming up about how much they respect and love the diversity of the queer community, to put it mildly!